A Flagship Suit Store

Kinetic Display

Rembrandt, a local Wellington suit company, was looking to expand its business from simply a supplier to creating its own retail outlets. The following design is a result of several stages of critique with the client creating a potential flagship store which may be maneuvered into any location in the country.

The center display system encourages a kinetic interaction between the customer and clothing.  With this design, the customer can feel the fabric and visualize the choice options which are unique to Rembrant’s customization and brand essence, “a dash of whit”.  Suits and shirts are connected to a grooved sliding system; allowing the customer to make endless combinations until satisfied with their selection.  The interior mechanics are hidden, yet intuitive for customers or store assistants.

Only one suit of each type is displayed allowing for a clean, minimal store presentation. Once the suite choice is made, the assistant pulls the correct size and directs the customer to the changing room.